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MoreUzbekistan’s tourism potential is being promoted on screens at Times Square in New York City.

This project was initiated by the Consulate General of Uzbekistan in New York to promote the country's tourism potential on the international stage.
On two giant screens in Times Square—one of the world’s most visited locations—videos showcasing Uzbekistan’s ancient monuments, historical cities, breathtaking landscapes, and vibrant culture are being displayed. Such promotional efforts play a crucial role in shaping a positive image of the country, attracting foreign tourists and investors, and strengthening cultural ties between nations.
Known as the "Crossroads of the World," Times Square is one of New York City’s most famous tourist destinations, attracting around 100,000 visitors daily.
Organizers believe that this initiative will spark curiosity among travelers, inspiring them to explore Uzbekistan—a land of rich history, diverse traditions, and an enchanting Eastern atmosphere. They emphasize that showcasing Uzbekistan on such a prestigious platform will further enhance its recognition as a top global travel destination.